Long-term thinking creates long-term value

This report covers our corporate responsibility (CR) activities in 2012.

It provides an overview of our approach as well as highlights of our progress. The report also includes a selection of case studies from our business units around the world showing how we put our CR principles into action as an integral part of the way we do business.

Our corporate responsibility

Prudential uses long-term thinking to create long-term value. Through our strong financial performance and international strategy, we create financial benefits for our shareholders and investors and deliver economic and social benefits for the communities in which we operate.
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Our four

Serving our customers

Serving our

We aim to provide
fair and transparent
products which meet
customers’ needs

Valuing our people

our people

We aspire to have
highly engaged
employees by
recruiting, developing
and retaining the best

Support our communities

local communities

We seek to make a
positive contribution
through long-term
partnerships with
charitable organisations
that make a real and
sustainable difference

Protecting the environment

Protecting the environment

We take responsibility
for the environment in
which we operate


Prudential’s CR
Report 2012

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Putra Juhan Sutanto for
Prestasi Junior Indonesia

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CR contacts

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for our operations
around the world.

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Report 2012

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