Chairman's statement

We are determined to have a positive effect in everything we do

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"Our businesses provide social and economic benefits, and our corporate responsibility initiatives reflect, complement and support those benefits."

Paul Manduca
Chairman, Prudential plc

It gives me great pleasure to present Prudential plc’s corporate responsibility report for 2012. This is the first CR report I have introduced since becoming Chairman, and it highlights some of our activities and successes in this area around the world.

Prudential is an international business with a global strategy. We do business in Asia, the US and the UK, and in all of these varied locations we apply the same high level of commitment to our CR activities.

Our businesses provide social and economic benefits, and our CR initiatives reflect, complement and support those benefits.

We are determined to have a positive effect in everything we do, whether it is in our dealings with our customers to ensure that we offer the best possible value, in the way we support the communities in which we operate, in our sensitivity to the environment or in our dealings with our own people.

This report offers an insight into how we are supporting communities and families around the world. We are producing a series of innovative children’s television programmes that provide financial education in our markets in Asia. We are playing an enthusiastic part in a new apprenticeship scheme that offers young people in the UK the chance to build their careers. We have created a new product in the US specifically designed for turbulent economic times. And we are sponsoring the largest mass-participation cycling fundraising event in the world. These and many other initiatives included in this report reveal how central CR is to us at Prudential.

But we can always do more, and across all of our CR activities we are looking to improve, expand and deepen our involvement and our impact in 2013 and beyond.

I would like to take this opportunity to express my gratitude and admiration to all of our colleagues around the world who contributed their time, talents and energy. Their effort and commitment has been vital to the success of our CR activities in 2012.

Paul Manduca - Chairman, Prudential plc

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