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A new approach to staying healthy

Customers in Hong Kong now have a new way of keeping fit and healthy – thanks to a new online platform from Prudential Hong Kong. PRUmyhealth Zone – the first of its kind in Hong Kong – offers a 12-week tailor-made programme for customers to proactively monitor their health and stay fit.

Customers undertake a short health assessment covering family and medical history, lifestyle, biometric measurements and readings, eating habits and stress. Just 15 minutes later, they receive a personal score, known as a Q Score, which shows their health level compared with people of the same age, race and gender.

The results can then be used to set realistic goals by enrolling in the 12-week programme to receive health tips, coaching and personal advice whilst tracking their progress.

Derek Yung, Chief Executive Officer of Prudential Hong Kong, comments: ‘While Hong Kong people are protected by our world-class medical system, Prudential is very much looking to the future by introducing an innovative first-to-market online health platform to help create better overall health outcomes for Hong Kong people. PRUmyhealth Zone is a unique online health assessment which aims to bring our customers an entirely new approach to staying healthy.

‘Prevention is always better than cure. With this new online health platform, we aim to bring additional benefits to our customers apart from offering financial security through our quality health protection plans.’

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PRUmyhealth website

Prevention is always better than cure. With this new online health platform, we aim to bring additional benefits to our customers apart from offering financial security through our quality health protection plans.”

Derek Yung
Chief Executive Officer,
Prudential Hong Kong

PRUmyhealth is one of a number of innovative initiatives that have been developed to meet the evolving needs of our customers:

  • In Malaysia, PRUFlexi Med was launched. This conventional investment-linked product provides customers with the flexibility to choose different amounts of medical benefit based on their needs. In addition, Takaful female customers are offered baby-care provision to cover unlimited pregnancies before the age of 46.
  • In Indonesia, a new health protection product, PRUjuvenile crisis cover, is the first of its kind in the market, and covers critical illness protection for young people. The product was designed in response to an increasing need for medical coverage against life-threatening illnesses.
  • A Critical Illness Endowment product has been launched in Vietnam, which covers up to 37 diseases. It is also the first critical illness product in the market that offers multiple claims for medical costs in treating illnesses.

Serving our customers