Serving our customers

Introduction

Our customers have made a choice to purchase from us, and we value highly their decision and their loyalty

Today we serve around 24 million insurance customers across the world in diverse markets, where people have different savings, investment and protection needs. What unites our customers is that the financial decisions they make with us are among the most important of their lives.

24m

insurance customers
around the world

165 years

of meeting customers’ needs

   

The insurance industry plays a vital role in society by helping people manage uncertainty and gain security. Prudential has been meeting customers’ needs for 165 years and we are always looking for new ways to ensure that we understand our customers’ long-term financial goals and provide them with the right products to help them plan for the future. We do not underestimate how important these decisions are for our customers, nor do we take for granted the trust they place in us to deliver for them over the long term.

Our customers have made a choice to purchase from us, and we value highly their decision and their loyalty.

We want our customers to stay with us for the long term. We know this means that we must constantly listen to them to understand their requirements, and that we must provide them with fair and transparent products. This, with excellent customer service, maintains their trust and faith in our business.

In our Asian markets, where we have 13 million insurance customers, the demand for savings and protection products continues to grow as people seek greater financial security and peace of mind. We continue to broaden our offering to help meet our customers’ goals.

Serving our customers