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Keeping our customers informed

M&G Investments provides the best possible service to its clients. Keeping them informed about our views on market developments and macroeconomic policy is a vital component of strengthening that relationship.

Just over five years ago, M&G launched ‘Bond Vigilantes’, a blog that allows the retail fixed interest investment team to share their views directly with clients, other market participants and the media.

Bond Vigilantes, led by M&G’s Head of Retail Fixed Interest Jim Leaviss, has built a loyal following in the UK. Each month the site attracts up to 12,000 visitors and the recent introduction of a Twitter account – @bondvigilantes – is helping to swell this number further.

Jim explains that the blog allows the team to get even closer to clients and understand their needs. ‘The blog allows us to share our views on the things that matter to bond investors – inflation, interest rates and the global economy – as well as to talk about the bond markets themselves. It enables us to communicate how we are thinking and what is driving our thinking, straight from the bond desk directly to our clients. We enjoy reading reactions to our blogs and encourage interaction and debate,’ he says.

Recent blogs have included discussions on Eurozone governments, the US housing market and the South African economy.

The blog allows us to share our views on the things that matter to bond investors – inflation, interest rates and the global economy – as well as to talk about the bond markets themselves.”

Jim Leaviss
M&G’s Head of Retail Fixed Interest

While the blog has attracted many readers from outside the UK, M&G had not published versions of the site in languages local to their markets – until now.

The rapid expansion of the retail funds business in continental Europe – M&G now ranks in the top three for net sales among cross-border groups – has given the impetus to produce the blog in Italian and German, with encouraging initial results.

Sharing our investment insights is a critical part of our service. Blogs like Bond Vigilantes enable us to do this in a way that continues to build client loyalty.

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Bond Vigilantes blog

Serving our customers