Encouraging employee volunteering

At Prudential, we believe in sharing the skills of our global workforce with our communities. Many of our employees play an active role through volunteering, charitable donations and fundraising. Financial support is always important but it is the combination of all these resources that means we can make a far more positive contribution to all our communities across the globe.

We recognise that employee volunteering brings benefit not only to the charities but also to the development of our people, and we actively encourage colleagues to participate in our programmes. In 2012, 7,350 employees across the Group volunteered in their communities on a range of projects.


employee volunteers
across the Group


women reached by the
Investing in Your Future


Jackson volunteer
hours in 2012


of Prudential UK’s
employees volunteered
in 2012

Since its launch in Asia eight years ago, the ‘Investing in Your Future’ volunteer-led financial literacy programme has reached more than 38,000 women. Female volunteers from Prudential donate their time and expertise to deliver seminars in China, India, Indonesia and Vietnam. These seminars teach women basic financial planning skills for different stages in their lives. The project works closely with the All-China Women’s Federation, the Women’s Association and Labour Union in Vietnam and the Ministry of Women’s Empowerment and Child Protection in Indonesia.

In the US, Jackson staff gave more than 6,500 volunteer hours in 2012, providing support to local charities benefiting children and the elderly.

In the UK, 43 per cent of Prudential UK’s employees took part in volunteering during 2012, mentoring schoolchildren, supporting the elderly and skills-sharing with local charities.

An example of the commitment of our employees is illustrated by their reaction to the tropical storm Nalgae in 2011. Many areas of northern and central Thailand were hit by severe flooding. More than 13 million people were affected by the catastrophe and 750 people were killed.

In the aftermath of the disaster, Prudential partnered with Help Age International and Foundation for Older Person’s Development (FOPDEV) to provide financial help where it was needed most. Following this, in 2012 a team of 65 Prudential volunteers from 10 countries across Asia, supported by our Thai colleagues, travelled to Fang District in northern Thailand for six days to help build and renovate flood-resistant homes for old people in Mai Ai, as part of the ‘New House for New Life’ project. The team also helped renovate a school, built a dam for improved water management and participated in an evacuation simulation exercise with the residents to better prepare them for future floods.


Supporting local communities