‘Learning about Earning’ programme with Prestasi Junior Indonesia

The Chairman’s Challenge

The Chairman’s Challenge, Prudential’s flagship international volunteering programme, encourages employees from across the Group to volunteer on projects initiated by our global charity partners, including Plan International, Help Age International and Junior Achievement. It allows us to support a range of different charities with volunteers as well as financial support.

Prudential donates £150 to our charity partners for every employee who registers an interest in taking part. The charities use this money to seed-fund charitable projects for our volunteers.


projects supported
since launch


employee volunteers


Launched in 2006, the programme has proven highly successful, with the number of volunteers increasing every year. In total 159 projects have been supported by our employees in partnerships with the charities.

The Chairman’s Challenge is supported by Paul Manduca, Prudential’s Chairman, who selects five shortlisted projects from a list of 10 chosen by a judging panel of external representatives from the Corporate Citizenship Company and the Charities Aid Foundation, and colleagues from our business units. The Chairman’s shortlist then goes to an employee vote. Paul Manduca says: ‘I have always been tremendously impressed and extremely proud of the way in which our people share their skills, knowledge and time with our communities. In 2012, the quality and scope of the projects in the Chairman’s Challenge has, once again, been outstanding.’

The winning project for 2012 was ‘Learning about Earning’. This programme – in partnership with Prestasi Junior Indonesia (PJI) – benefited 234 impoverished children, through the commitment of 430 employees from Prudential Indonesia, who helped the children develop basic communication and financial skills.

Prudential Indonesia volunteers worked with the children in a small village on the outskirts of Jakarta, where many families live in deprivation, and helped raise self-esteem and foster an improved sense of self-worth, qualities seldom encountered in their lives before.

Every Saturday in the autumn of 2012, volunteers used classrooms at a local school to deliver education programmes and act as role models for the children.

As part of the project, the volunteers also took the children on an outing to an Outbound Park where they were given the opportunity to take part in exciting, innovating and creative activities designed to enhance their problem-solving skills and improve self-confidence.

Prudential volunteers were inspirational, according to Robert Gardiner, Director of PJI. ‘Prudential’s commitment to involvement in our community initiatives is truly outstanding,’ he says.

‘PJI is impressed with, not only the number of Prudential personnel involved, but also their dedication – every volunteer became intrinsically involved in each lesson, forming bonds with the children and helping them to grow. Such was the commitment of the volunteers that when the last engagement was completed many were asking if it could be continued. This proved to us that the Prudential personnel were involved in helping disadvantaged children for all the right reasons – they wanted to contribute to the prospect of creating a better life for the beneficiaries. Many other major corporations could learn from the CSR philosophy of Prudential, one which provides the volunteers with direct personal engagement within the community in which the business operates.’

Other projects supported as part of the Chairman’s Challenge in 2012 include:


Economic Gardening: Growing Success One Student at a Time – 528 employees were involved in volunteering activities, either in the classroom delivering financial literacy sessions or through fundraising.


Cha-Ching in Ourselves – 140 Prudential Corporation Asia employees dedicated volunteering time to educate young people in financial literacy skills.


Holistic Development of Children – this programme aims to rehabilitate homeless children and give them an education, life skills and professional training to make them independent. Fifty volunteers supported the project for the first time in 2012, benefiting 240 children.


Children’s Financial Camp Annual Child Protection Campaign and Wishing Doll Fundraising Campaign – 766 employees volunteered in 2012, 30 of whom used their business skills to design and deliver four financial camps to 120 disadvantaged children, while the remainder supported the Taiwan Fund for Children and Families’ protection and fundraising campaign.

Supporting local communities